The Flyer Design Company Logo

Please note: if your design brief changes drastically once we have sent your first preview and requires a complete redesign, we may have to book extra design time in (this can take an extra 2-3 working days).

Design brief tips

(for general promotion material)


The best results come by keeping things simple, readers tend to give attention very briefly to printed material and so our advice is to:


• Don't try to say everything - use your design as an opportunity to capture the readers interest to get them to take an action (contact you for more details, look at website etc)


• A brief catchy headline, a short paragraph and bullet points can work well to pull a reader in.


• Points of reassurance and unique selling points - such as fully insured, free quotes and anything that sets you apart from your competition.



If you are unsure just let us know and we can advise on the brief you have sent across!


Reflex Media

18 Hilton Street,

Manchester, M1 1FR


Call: 0800 112 3772

Email: [email protected]

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